10 tools for visual content that remains in the memory
With a good combination of text and visual content, your content marketing will be even more successful. Therefore, we will now highlight a couple of tools which can help you create suitable visual material for your content marketing.
Content with matching images gains up to 94 percent more views than content without images. Colored pictures will increase the chances that people will read the accompanying content by as much as 80 percent. And provided the images are relevant, users will spend more time looking at them than reading the text on each page.
Images also play an essential role in social media success – so Facebook Posts with images secure 2.3 times more user engagement than those without. It’s no wonder that 71 percent of online marketers include visual elements in their social media marketing.
After blogging, visual content is the second most important content format for marketers. According to a survey by the Content Marketing Institute, 55 percent of marketers reported wanting to produce more visual content this year.
One thing is sure: Your content marketing will be even more successful with a good combination of text and visual content. Therefore, we will now highlight some tools to help you create suitable visual material for your content marketing.
Compelling images for blogs and social media
Image databases such as Fotolia are practical resources and offer numerous images on almost any topic. However, those using just common image databases run the real risk that their content will differ little from content available elsewhere on the Internet – and there are other cost-effective alternatives. To give blog articles a truly unique feel, shooting your pictures with a camera or smartphone can even make sense. In addition, there are a number of useful tools which can help in the search for that perfectly matched image.
Whether you need illustrations for your blog or a social media image, Canva is a real treasure house for visual content. Once you become familiar with this tool, it’s effortless to use and provides countless opportunities for creating graphics.
If you select a social media post design, Canva can produce appropriately sized layouts for Facebook and Twitter. Text and backgrounds can be customized, and your created images can be downloaded in JPG, PNG, or PDF.
In addition, Canva offers a variety of free images and photos, as well as photo filters.
Unsplash provides high-quality photographs which are grouped under different themes (Collections). All images on the site can be downloaded for free, and you receive ten new photos every ten days. All images can be used without restriction for any purpose and can be freely edited as required.
If you register for free at Pixelio, you can download as many photos as you wish covering various topics. Whenever an image is used, the image source must always be specified. Note: Pay attention to the user license conditions, especially regarding editorial and commercial use.
With PicMonkey, you can not only edit photos, but also create beautiful collages which could, for example, be used as graphics for social media. There is a free 30-day trial (which ends automatically), and after that, your use of PicMonkey will cost at least $2.75 a month.
Do you need a diagram? Datawrapper is a fast online tool that can visually display your information. Just upload your data in Excel or CSV format, select an appropriate chart type, enter a title, and create your chart. Datawrapper displays all created charts as downloadable PNG files in its free basic version.
Create impressive infographics
Studies have shown that infographics are the form in which content is most often shared. In addition, as Asokan Nirmalarajah points out: “Above all others, this content format helps with the targeted building of relevant links from topic-related online publications and third-party websites.” That’s hardly surprising because well-crafted infographics are easy to understand and remember.
However, not everyone has the budget resources to employ a web designer. Fortunately, there are a few tools available to create simple infographics.
Piktochart offers various formats for infographics, plus many free templates. These can be freely edited via Piktochart’s simple editor, which offers unlimited use of text and icons, and Excel data can also be uploaded and visualized.
This tool can be used to create diagrams and infographics. Select an appropriate template, then drag and drop to add images, icons, and text.
There are different pricing models, and a free basic version will create ten infographics.
Sample infographic from Infogram
Captivating memes and quote boxes
Memes are cards with highlighted quotes or pictures with text, which highlight particularly humorous or sarcastic statements. These are very popular on social media channels like Facebook, Twitter, or Instagram, and – if done well – have the potential to spread virally.
This tool has meme templates with fully editable text showing a preset list of characters and figures. Users also have the option to create memes from their own uploaded pictures.
Meme from Textbroker
Memegen also offers a selection of original images plus the ability to search via keywords. Once again, your pictures can be uploaded to create memes. This tool also displays a leaderboard of memes, and you can select local and globally famous examples.
Select a famous quote and edit your choice on Twitter, Pinterest, or Facebook. In addition to selecting famous quotes, entering your passage and editing both the font and background is possible.
Using the power of pictures
Many studies have demonstrated the power of visual content, and companies using visual content properly will gain more traffic and increase their user involvement on social media.
However, the graphical presentation must always fit the target group and publication context to achieve the desired effect, whether it’s a photo, infographic, or meme.
And even though visual content is always impressive, it’s often the case that such content only works via the interplay of the right words in the proper context.
With a dash of creativity and the help of some of these tools, you will soon manage to create eye-catching content with your personal touch.
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