You can ask five different content marketing experts about link building, and you’ll get twelve different strategies. So how can you pinpoint which ones are real, repeatable strategies and which suggestions are happy coincidences for the person who swears by them?
Monthly archive: 13 2012
Simply copying, spinning or paraphrasing from content that is already published contributes to website failure. Here’s how to avoid it.
Today, we have a guest post from Arthur Cooper from Optimum 7.
Attaining and maintaining client satisfaction is clearly important in any business. However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing such services as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do at Optimum7. Another key hurdle is dealing with one of the painful truths about SEO … it takes time – months, not days or weeks is the timeframe you are dealing with to truly evaluate the progress, or lack thereof, of SEO. Here we will discuss the clear and successful ways that Optimum7 has dealt with the great deal of misinformation and misconceptions that become apparent with our very first phone call from a prospective client.
If you’re the proprietor of the Mayberry malt shop, it’s easy to know your customers. However, what happens when you expand your business and create an online presence? How do you know why customers bounce from your landing pages or what they think of you when you can no longer ask them directly?
Even with billions spent on getting to the top of search engine listings, companies are never sure if they are “doing it right,” especially with respect to the amount spent on website content creation. Here we introduce a new rule about how much to spend on content creation relative to a company’s spend on SEO and SEM. We call it the 50/15 Rule.