Monthly archive: 06 2013
High-quality Content Will Set You Ahead of the Pack
We live in a world of media saturation, and traditional marketing techniques no longer work. Consumers are cautious and savvy, and they will only work with the companies they trust. A crucial part of earning that trust is proving your expertise in your field, and for that, you will need high-quality content.
A social media/inbound marketing firm in California was growing quickly. One aspect of their work is publishing blog posts and articles for their clients. As the number of clients grows, so does the demand for writing. The question to success was how to scale the business. The sales and marketing functions were in place, and they needed help ramping up production.
eComp Enterprises is a leading SEO firm in Appleton, WI. One of the services they offer is article writing and submission, along with link-building campaigns. They didn’t want a full-time writer on staff due to low content needs, and were using a non-US company.