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Monthly archive: 27 2013

Why Content Marketing is Essential Online Today

Running a successful business today requires not only the ability to understand what your customers or audience wants from you, but it also requires you to efficiently communicate with them during the process. Understanding the importance of content marketing and other forms of marketing online today is a way for you to take your business to the next level by generating more income and overall revenue for your company. Whether you choose to learn more about marketing yourself or if you want to work with a marketing agency or agencies, there are many different methods to go about determining which decision is right for you and your brand’s future.

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The Comma Cheat Sheet

Are you the type of writer who prefers style and substance to periods and colons? Do you spend half the day deciding where to put a comma, and then spend the remainder figuring out how to take it out? Do dangling participles haunt your dreams at night?

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Content Marketing and the PR Industry – A Strong connection

Every time you write a blog post, update your Facebook page or send out a tweet, you are generating online content that will speak for the associated brand name. Most businesses now have websites, blogs and social media accounts because there are benefits to reaching their target markets in a more direct manner. For PR professionals, this shift towards online interaction demands a heavy reliance on content marketing. 

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Running a Successful ECommerce Blog Online

When you have a retail eCommerce store online and you want to ensure it is successful, doing so is possible by understanding the importance of content marketing and how to go about getting your products out to your intended audience or demographic. Running a successful eCommerce blog or retail shop online requires the ability to gain insight into what your customers want while putting all available online resources to use.

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How Content Can Improve Your Ecommerce Marketing Strategy

Content, or web copy, is one of the most popular ecommerce marketing strategies, and for good reason. Content marketing has been around for over 100 years. It is a proven way to drive sales. The Internet offers a variety of platforms for ecommerce targeted content.

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