One of the stranger trends we’ve seen in the world of content marketing is a shift away from bigger businesses. Increasingly, small companies are marketing themselves well, and they’re reaping the rewards: increased sales and positive buzz. That doesn’t mean big-budget retailers are doomed, but it does mean the way to succeed is to think small. Whether you run a small store or a huge retail business, content marketing has to be part of your overall strategy.
Monthly archive: 24 2014
Textbroker held the Content Marketing 101 webinar this week. The webinar covered keyword basics and offered step-by-step instructions for creating a content marketing strategy and where to share your content on the web. The video recording of the webinar is available on Textbroker’s YouTube channel. For those that want to follow along with the slides, they are available in the Youtube description or at the Textbroker Slideshare.