Entrepreneurs have been starting their own businesses since the beginning of recorded time, and many of these small brick-and-mortar companies survived with little or no advertising because they were the only game in town. However, almost overnight, the Internet turned the business world upside down. Now, competition for products or services can come from anywhere on the globe. In order to survive, small businesses have to build brand recognition, and the best way to do that is by creating an effective online presence that drives traffic to their website.
Monthly archive: 30 2014
Creating enough content to fill your various online business channels can be enormously challenging. But the process of repurposing makes that undertaking easier. When you repurpose an article, a slideshow, a video, or something else, you convert it into another form and perhaps a different medium.
All kinds of Internet pieces are ripe for adapting and reusing; below are just a few examples.
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As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
The purpose of content marketing is to drive traffic to a company’s website, and the effective use of social media provides an optimal platform for accomplishing this goal.
Social media can be a relatively inexpensive method of delivering a message to a large target audience. However, many companies attempt to do this in a haphazard way and are disappointed with the lack of results. A more successful approach is to slow down and take some time to prepare for this new endeavor.
In order to effectively analyze your results from content marketing, you will need to use a software program that provides a wide variety of information, such as the geographical location and the age range of each user, the amount of time for which a visitor remains on particular pages and the webpage that each guest has visited before reaching your website. The most efficacious program that provides this information is Google Analytics.