Good product descriptions are enormously important for the success of an online shop. After all, in contrast to traditional brick-and-mortar shops, customers shopping online do not have the option of picking up the product in question to inspect themselves. In a classic offline business setting, in all likelihood there would be an attentive salesperson on hand to answer any questions and show off the product. For online shops, this task is performed by the product description, and just as a good salesperson is defined by a set of specific characteristics, a good product description must also fulfil certain criteria in order to win over customers.
A common mistake made by online shop owners is to simply use the official product description provided by the manufacturer, but as Google penalizes sites with copied content in its rankings, this runs the risk of lowering the site’s online visibility. What this also means, however, is that with unique and informative product descriptions, you not only provide a valuable service to existing customers, but you can also improve your Google PageRank, making your store easier for new customers to find.
Learn more about the benefits of Textbroker Managed Service with this short interview. We discuss Managed Service with the Vice President of Business Development for Europe and Brazil, Jochen Mebus. Find out the level of service Managed Service clients receive. Having the order process handled for you and guaranteed delivery times are just the beginning.
Can you still remember sports classes at school? Much like a well-known yeast spread, sports always seemed to be that subject you’d either love or hate. With the strange smell in the changing rooms, the freezing temperatures (and rain) of outdoor games and the sergeant-major of a teacher, sports also brought with it the horror of picking teams.
In all their astonishing variety, human societies have always run on the motor of gossip. Empires have risen and fallen on the strength of what some people thought and said about other people. Marketing-savvy businesses especially have always known to look to the strength of positive word of mouth for long-term success.
The Latest "In" Crowds
Facebook, Twitter, Google+, LinkedIn, Pinterest and a host of eager competitors provide the modern equivalent of the back-fence and country-club chatter that once largely defined business reputations. An entire generation has grown up with the phenomenon of electronic communications, and mobile devices have come in recent years to dominate the market. The zeitgeist of industrialized countries and much of the rest of the world has shifted strongly to Internet-based social networks, and deeply visual venues such as Pinterest, Instagram and industry leader YouTube have been grabbing a giant share of attention.
Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.