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Monthly archive: 29 2015

Backlinks, Mobile Content and Content Marketing – Online Marketing Strategy at AutoScout24

With 10 million users per month across Europe, Autoscout24 is one of the largest Internet portals for cars. In this interview, Conrad Seemann, Online Marketing Manager at AutoScout24, reveals which SEO strategies the site implements to attract its users, the importance of backlinks, content and social media for the platform and what plans the online marketing team has for this year.

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We Don’t Call Them Team Orders for Nothing

As Textbroker authors, you have a unique opportunity to work with a highly skilled editorial staff in order to hone your craft, improve your voice and make some money along the way.

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How Do Brands Create Relevant Content? Wave Study Results

Anyone googling the term "Content Marketing" receives around 361 million search results, and we live in an era where any kind of content is just a click away. Films and TV Series can be watched with Netflix and Amazon, and everyone can listen to songs on Spotify or YouTube. Brands have no choice but to face up to this competition for consumer attention.

Except, what exactly does the consumer expect from a brand? How can we grab their attention? Answers to these questions are contained within the social media study "Wave 8 – The Language of Content," conducted by media and marketing agency Universal McCann (UM). The Wave study series first appeared in 2006 and is now the largest ongoing social media study in the world, containing data for 65 countries and representing nearly 1.3 billion active Internet users.

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