Volkswagen’s “Das Auto” slogan has acquired an entirely new connotation since VW's Dieselgate affair was uncovered. Once the news broke that the supposedly environmentally friendly VW Group had been manipulating software to simulate better emission-test results, a big scandal ensued with a huge loss of confidence among VW stakeholders.
The severe crisis at VW is not over yet, but it does seem to have died down a little. Meanwhile, it's interesting to see how hard the VW is trying to regain the confidence of their stakeholders through their content – so far with limited success.
Unfortunately, no company is immune to crises, whether through their own failings or as a result of misfortune. In such a situation, a good communication plan is a useful crisis-management tool.