Skip to main content

The 5 Steps to a Successful Content Strategy

For a content strategy to be successful, it has to be documented. Discover what it takes to create a successful content strategy, step-by-step, in this infographic.

For a content strategy to be successful, it has to be documented. That’s what this year’s research from the Content Marketing Institute implies. According to the report’s findings, 53% of marketers with a documented content strategy regard it as effective though only 32% of those questioned actually catalog the time, location, and reason for publishing their content as well as how they publicize it.

Having a clear strategy is an essential element for the success of any content marketing campaign. Given that the content marketing sector is so young, though, there are hardly any well-established routines or courses of practice. Knowing what to include in a content strategy, how it should work, how everything should be integrated and realized – these are all factors that many companies figure out on a “trial and error” basis.

Slowly but surely, however, clearly defined structures are beginning to show: Strategists and advisors are drafting up blueprints for good content strategies. They’re documenting and increasingly developing fixed processes designed to help companies efficiently plan their content, its creation, and the implementation, right from the start. One thing is clear: A content strategy has to exist long before even a single word is written or a social-media post is published. So just how do you get started? Where should you begin? And what exactly should you include in your strategy document?

For anyone who’s looking for a useful overview of the individual steps involved in creating a content strategy or ready to take the first steps in strategical content marketing, Textbroker has compiled all of the most important points together. Discover what it takes to create a successful content strategy, step-for-step, in this infographic:

Content Strategy Steps

 

Like our infographic? Feel free to share it! Here’s the embed.ly code:

<a class="embedly-card" href="https://www.textbroker.com/sites/default/files/infographic_contentstrategy_us_1200.png">Content Strategy Infographic by Textbroker</a>
<script async src="//cdn.embedly.com/widgets/platform.js" charset="UTF-8"></script>

 


Join our over 53,000 customers world-wide
and use Textbroker for your Content Marketing.
Register now for free


Similar posts


Comments

10 Reasons Your Content Isn't Working | Textbroker 15. August 2017 - 19:48

[…] and error measures rarely lead to content marketing success. You should therefore develop your strategy before you begin to post content regularly. To do this, you should first define the goals you want […]

Reply

Der Content-Strategie-Zirkel: So setzt du Content Marketing um | OnlineMarketing.de 17. August 2017 - 2:09

[…] übertragen auf das Thema „Content Marketing“. Eine kürzlich veröffentlichte Infografik über den idealen Prozess der Content-Strategie liegt diesem Artikel […]

Reply

Soumya Rup 21. December 2017 - 11:10

Great points here. Content is so much important today that no online marketer can ignore or bypass it. These pro tips will help new content developers to streamline the entire process, starting from the information gathering, content planning, development and marketing. It has always been about quality, so creating high quality contents is more effective and productive than creating lots of low quality contents.

Reply

Cody Christensen 28. December 2017 - 20:27

Glad you found our tips helpful! Thanks for the response!

Reply

Leave a Reply to Der Content-Strategie-Zirkel: So setzt du Content Marketing um | OnlineMarketing.de Cancel reply

Your email address will not be published. Required fields are marked *

*
*

Managed-Service

Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

Request a quote

Self-Service

Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

Register for free!

Authors

Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

Register for free!