Every time you write a blog post, update your Facebook page or send out a tweet, you are generating online content that will speak for the associated brand name. Most businesses now have websites, blogs and social media accounts because there are benefits to reaching their target markets in a more direct manner. For PR professionals, this shift towards online interaction demands a heavy reliance on content marketing.
This post covers everything you wanted to know about press releases, including how they're used in a content marketing strategy, how to order one with a press release writing service and how to write one successfully.
We're back again with part two of Deciphering the Client Code where we'll continue to discuss the different aspects of client instructions and some of the best ways to respond to those instructions. In part one, we tackled using the correct voice and tone as requested by the client, so now let's focus on some of the other varied requests and types of instruction you may receive as an author.
As special guest at our 2012 Author Day in Mainz, SEO expert, Frank Dörr, presented an exclusive look behind the mysterious SEO scenes. This recap shows you what makes an article great for the search engines.