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SEO

Deciphering the Client Code, Part 2

We’re back again with part two of Deciphering the Client Code where we’ll continue to discuss the different aspects of client instructions and some of the best ways to respond to those instructions. In part one, we tackled using the correct voice and tone as requested by the client, so now let’s focus on some of the other varied requests and types of instruction you may receive as an author.

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Behind the SEO Scenes

As special guest at our 2012 Author Day in Mainz, SEO expert, Frank Dörr, presented an exclusive look behind the mysterious SEO scenes. This recap shows you what makes an article great for the search engines.

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