Your goal when writing an article or adding content to your blog is to create something that is relevant and useful for your audience. This will increase the odds that people engage with it and take other actions like signing up for an email list or buying a product. Let’s take a look at how you can organize and track your content’s performance to get the most from each piece that is published to your online properties.
Over the past several years, you have likely heard about how quality content can lead to increased engagement and visibility for your brand. You also probably know that quality content can result in higher conversion rates and higher returns on marketing dollars spent by a brand. However, it is critical to understand what type of content best meets your marketing needs as well as the needs of your audience. Let’s look at some common types of content, what they are and how they can be used as marketing tools.
The internet has made it easier than ever to find services, products and businesses locally as well as globally. However, it is also harder than ever to judge whether a website or a business will deliver the desired results. That’s where customer reviews and testimonials come in. When potential customers can read reviews, they are more likely to trust a business. Keep reading to learn the importance of reviews and testimonials, how to gather five-star reviews and how to leverage those reviews for your business.
If you work in marketing, it can be tough to convince executives to put more money into the content marketing budget. Even if you’re calling the shots, it may be difficult to know where to allocate funds to ensure successful content marketing can happen. Increase your budget by learning where to spend money and how to explain the value of content marketing to anyone interested.
Clickbait can elicit strong reactions from people. On one hand, it’s a tried and true means of increasing page views and getting more readers, clicks and sales. On the other hand, clickbait gets a bad rap. Is there a legitimate way to use clickbait? Find out how to capitalize on the benefits of clickbait without letting down your audience.