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Content Gap Analysis

Content Gap Analysis: How to Identify and Close Your Content Gaps

Everyone knows that great content is essential to business marketing. After all, great content can help your business grow sales, increase brand awareness and more. Offering the right blend of content is something you just can't fall short on if you want to build long-term success online.

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Content Marketing Statistics You Need to Know in 2020

Content marketing is important for businesses that rely on online advertising to drive real-life sales. You've heard that content quality matters, but even the best content can't shine if you're not using it the right way. Digging into content marketing statistics from 2019 is an excellent way to evaluate and shape your content strategy for greater success.

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Local Mobile Search

Local SEO Guide: How to Optimize Your Local Business Website

Getting new visitors to your business website is important, but it's not just traffic that matters. It's essential to attract consumers in your local area who are already interested in your products or services. Using local SEO (search engine optimization) strategies is one of the best ways to ensure that customers who could walk into your shop tomorrow find you online today.

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Lead Magnet

How to Create a Lead Magnet in 6 Steps

A well-crafted lead magnet can be one of the most powerful weapons in your lead generation strategy. Exchanging an asset for a new lead is a smart way to grow an email list of individuals who are already interested in a product or service.

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Influencer Marketing ROI

How to Measure the Influencer Marketing ROI

Influencer marketing occupies a secure spot in the marketing budgets of many a company. In this post, we’ll talk about the proper key performance indicators, or KPI, and look at why you need to determine their merit. We also differentiate between quantitative and qualitative statistics. Finally, we discuss where the boundaries lie and why it’s often difficult to not only track influencer marketing ROI but to also meaningfully evaluate an influencer marketing campaign.

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