This article is part 2 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we introduced our keyword and content strategy for ad cetera, inc., a client that sells promotional products for businesses. In this installment, we're going to lay out the specifics of our keyword strategy and divulge how we were able to achieve some initial rankings for important terms. If you haven't read part 1 of this series, you can click here to do so.
While you can no longer rank a site with keyword stuffing alone, keywords can help the search engines understand what your content — and thus your business — is about.
Is your social media presence doomed to suffer from weak organic reach? Are there ways to heighten your impact? Here’s what’s happening and how to respond.
Brand awareness and recall don't always come easy, but they're essential to your marketing plan. Here are some of the reasons why and a few tips for helping your public image cozy up to audiences.
Many small businesses and website managers spend lots of time creating their content but little or no time formatting it. These eight tips can help you format your web content so that it is easy to read, appealing, and likely to keep people on the page.