Placing quality content on your website is essential to your business, but what defines quality content? Quality content is more than grammatically correct paragraphs sprinkled with keywords at appropriate intervals. It has distinct qualities that will engage your audience and tacitly make them want to do business with you.
Keyword research is essential to earning a high search ranking for your website. However, doing successful keyword research is about more than just scanning Google and guessing what your audience is looking for. Check out these free and paid keyword research tools to improve your ranking game.
If someone asked you what you most want to happen when you post new content online, what would your answer be? It wouldn't be to get the most hits or even the most sets of eyeballs reading your carefully crafted content. That's great, sure. But your ultimate goal is to stay in business, then grow your business, then trounce the competition to dominate your industry.
Are you ready to use eBay to boost sales? If so, now is the time to learn how to do that effectively through your product description. This short blurb is there to provide potential customers with the information they need. Still, you can use it to your advantage.
You know that content needs to be engaging, well written and well promoted in order to appeal to your audience. Now it's time to add another dimension to that profile. Your content may also need the authority afforded by a subject matter expert.