Anyone googling the term "Content Marketing" receives around 361 million search results, and we live in an era where any kind of content is just a click away. Films and TV Series can be watched with Netflix and Amazon, and everyone can listen to songs on Spotify or YouTube. Brands have no choice but to face up to this competition for consumer attention.
Except, what exactly does the consumer expect from a brand? How can we grab their attention? Answers to these questions are contained within the social media study "Wave 8 – The Language of Content," conducted by media and marketing agency Universal McCann (UM). The Wave study series first appeared in 2006 and is now the largest ongoing social media study in the world, containing data for 65 countries and representing nearly 1.3 billion active Internet users.
We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.
To master content marketing, companies must address their target group with relevant content rather than generic sales messages. Serving as CEO of Textbroker, the leading provider of on-demand, unique written content, since 2010, Phillip Thune is a Web content expert and has summarized how to achieve success.
In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating content that’s unique and beneficial to readers, rather than using generic product descriptions.
Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.