The corporate blog can play a crucial role in any company communication. Even though a corporate blog can be a successful feature, this tool should not be used haphazardly, and it is important to have a clear strategy in place from the beginning. The following five questions will help with the design and planning of a corporate blog. Some possible methods and solutions will be offered, using the Projecter blog as an example.
Whether it’s for finding content ideas or organizing content projects, did you know there are many useful tools that can help with your content marketing? They don’t have to be expensive, and we have selected seven convenient aids that can make life much easier for content managers and also improve work outcomes.
It's possible that your content marketing won't be effective long-term the way it's currently managed. Why? Because about 80 percent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article, you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.
Since its launch in 2006, the “media company specializing in the social age” (Jonah Peretti, founder of BuzzFeed) has experienced a rapid rise. BuzzFeed has reached more than 150 million visitors a month with its sensational articles and is now one of the most visited websites worldwide. Social networks, especially Facebook, supply the main traffic, but what is the story behind BuzzFeed's success? And what in particular can companies learn from BuzzFeed for their own content marketing?
Many online brands endure a sad existence. They offer no online benefits, and content is their only route to online success.
Is Content Marketing just a fad? That’s a legitimate question because many Internet hypes arrive at full speed – only to disappear even faster. Just a glance through online marketing trends of the last 10 years shows some unpredictable ups and downs – a marketing Wall Street!