It's possible that your content marketing won't be effective long-term the way it's currently managed. Why? Because about 80 percent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article, you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.
Since its launch in 2006, the “media company specializing in the social age” (Jonah Peretti, founder of BuzzFeed) has experienced a rapid rise. BuzzFeed has reached more than 150 million visitors a month with its sensational articles and is now one of the most visited websites worldwide. Social networks, especially Facebook, supply the main traffic, but what is the story behind BuzzFeed's success? And what in particular can companies learn from BuzzFeed for their own content marketing?
Many online brands endure a sad existence. They offer no online benefits, and content is their only route to online success.
Is Content Marketing just a fad? That’s a legitimate question because many Internet hypes arrive at full speed – only to disappear even faster. Just a glance through online marketing trends of the last 10 years shows some unpredictable ups and downs – a marketing Wall Street!
Phillip Thune is the CEO of Textbroker. As an SEO and online marketing expert, he re-examines the year 2014 and looks deep into his crystal ball to see what 2015 might bring us regarding content, SEO and online marketing.
From selling simple products to encouraging people to use your business services, it's important to market to your target audience effectively. Learn more about individuals and businesses who have successfully reached their audience and how you can apply that knowledge, regardless of your budget size, to your business.