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Content Creation

Learning Content Strategy from Top Brands

In our blog we regularly offer you tidbits of content marketing info to whet your appetites for your own campaigns. This time, we are presenting the strategy and the content of a small, medium and large-sized company. On top of that, we’ve included a quick bonus idea for each to take with you.

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How to Order a Great Product Description

Good product descriptions are enormously important for the success of an online shop. After all, in contrast to traditional brick-and-mortar shops, customers shopping online do not have the option of picking up the product in question to inspect themselves. In a classic offline business setting, in all likelihood there would be an attentive salesperson on hand to answer any questions and show off the product. For online shops, this task is performed by the product description, and just as a good salesperson is defined by a set of specific characteristics, a good product description must also fulfil certain criteria in order to win over customers.

A common mistake made by online shop owners is to simply use the official product description provided by the manufacturer, but as Google penalizes sites with copied content in its rankings, this runs the risk of lowering the site’s online visibility. What this also means, however, is that with unique and informative product descriptions, you not only provide a valuable service to existing customers, but you can also improve your Google PageRank, making your store easier for new customers to find.

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5 Tips to Creating a Team

Can you still remember sports classes at school? Much like a well-known yeast spread, sports always seemed to be that subject you’d either love or hate. With the strange smell in the changing rooms, the freezing temperatures (and rain) of outdoor games and the sergeant-major of a teacher, sports also brought with it the horror of picking teams.

 

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How to Create a Content Marketing Strategy

Content marketing is rapidly becoming one of the best methods for connecting with a wider audience. However, it is essential to have an actual strategy in place to help you achieve your specific goals. Companies that utilize online content marketing also need to be cognizant of the many algorithm rules that Google uses to assign a search engine ranking to each website. With this in mind, it is often best to outsource the creation of your content to experienced copywriters who know how to work with the system in order to receive optimal results.

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Managed-Service

Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

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Self-Service

Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

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Authors

Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

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