Most websites that advertise financial services are pretty much the same: They offer contact information and shameless advertising of the services they have available. Although these aspects are certainly important, one element can make your financial services website much more appealing: high-quality, helpful articles about different aspects of the financial world. If you consider these three benefits, you will see why adding financial articles to your company’s website can help you succeed.
High-quality Content Will Set You Ahead of the Pack
We live in a world of media saturation, and traditional marketing techniques no longer work. Consumers are cautious and savvy, and they will only work with the companies they trust. A crucial part of earning that trust is proving your expertise in your field, and for that, you will need high-quality content.
One of the most common questions from clients is, “What do you need from me to make great content?” This post will answer that question and provide a downloadable template to help content managers and online marketers create order instructions or content briefings quickly and easily.
We recently blogged about using mobile for local businesses. Today, we’re interviewing one of my favorite Las Vegas businesses – Retro Bakery. The owner, Kari Haskell, has parlayed her gregarious nature into successful social media outreach, garnishing her press coverage and increasing her business. Here’s the inside scoop on the content side of this crazy bay-kah!
More than 80% of mobile device users look up restaurants on their smartphones and tablets. In our previous post on local content marketing, we briefly touched on some statistics for mobile. With the increased importance of mobile content for small, local businesses, we thought the topic deserved a post of its own.