A good briefing is like a good foundation of a house. Lay the groundwork for your authors to create content that attracts the right visitors as well as the search engines.
Recently, Ian Lurie posted an article on how urban legends, lies and spin are more believable than the truth, which led to a discussion on why Mythbusters, a truth-telling show, is so popular. With negative SEO and nasty public relations tricks rising as real threats, what can content marketers and SEO pros learn from Mythbusters? Learn two ways to bust your content out of its rut and make it stick.
Simply copying, spinning or paraphrasing from content that is already published contributes to website failure. Here’s how to avoid it.
Even with billions spent on getting to the top of search engine listings, companies are never sure if they are “doing it right,” especially with respect to the amount spent on website content creation. Here we introduce a new rule about how much to spend on content creation relative to a company’s spend on SEO and SEM. We call it the 50/15 Rule.
How has the Penguin update changed keyword research and use?