Discover the top trends for content in 2018.
Putting together a content marketing strategy for the coming year is a big job, but far too many businesses and organizations skip a critical step. You can’t truly put together the most effective plan possible for the new year unless you’ve analyzed what happened in the past.
If you’ve heard it once, you’ve heard it a thousand times: Content is king. That is absolutely true, and it will remain true in 2019 and beyond. Since you’re sure to need content in 2019, it helps to start planning ahead for what is to come.
Every generation responds to content in a different way. Content marketing is all about adding value to the user’s life. Adding value to a millennial’s life is going to take a different approach than adding value to a baby boomer’s life. That’s why your content creation goals should include creating content specific to each generation.
Marketing is certainly not a new idea. Content marketing, however, is changing the way that businesses operate, connect with clients and bring in leads. Content marketing is just what the name implies: It is both content and marketing!