What should I write about next? Will it be relevant to my audience? And what's actually the best way to reach my readers? Find out here.
Creating content that remains relevant over a long time can help to increase search engine rankings. Here's our guide to developing evergreen content.
Ever thought about custom search engine optimized product content? Or are you among those who simply copy the manufacturer's photos and information? This is common practice because it’s simple and quick. So why is this problematic? Because you are actually throwing away ranking and conversion potential. In the following article, we will explain why optimized product content is a worthwhile investment.
Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial
What type of content is most popular in which region of the world? The Textbroker Content Map provides an overview of the preferred type, length and quality level of content for each country that Textbroker provides its services for the final quarter of 2015.