Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial
What type of content is most popular in which region of the world? The Textbroker Content Map provides an overview of the preferred type, length and quality level of content for each country that Textbroker provides its services for the final quarter of 2015.
Creating interesting search engine optimized content can be a difficult task, and guidance through the process is frequently needed. This Textbroker cheat sheet on how to create quality content outlines …
Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.
The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure it’s suitable for your audience and purpose.
In the first part of our series on the best content for your online shop, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public – and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog.