It’s not a secret: Good content is what makes a website worth reading and thus successful. So the main goal of every author should be to write engaging content that’s useful to the reader. However, deciding the specifications for the content is the client's responsibility, and often it can be difficult to convey to an author exactly what you want. It’s not only a matter of choosing the right topic; you must also address your target group appropriately. In addition, the search engine's demands must still be met. Although Google is getting better at identifying content and its quality, even the best content can still have a lower ranking if it’s not optimized.
For a successful website, the development and maintenance of quality content is essential. An analysis of the content of your market rivals can help you to create appropriate content for your own customer needs. Prior to developing your own material, research can reveal which types of content are significant and will resonate with readers and which won’t.
Content marketing is a well-known practice that many companies implement. But, in practice, executing effective content marketing can sometimes be a major challenge. In honor of our 10th anniversary, we are addressing 10 of the most important content marketing topics, including questions clients often ask, problems that content marketing newcomers face and subjects that might even interest content marketing experts.
This Textbroker graphic gives an overview of what content was most popular for all 10 Textbroker platforms during the second quarter of 2015.
With 10 million users per month across Europe, Autoscout24 is one of the largest Internet portals for cars. In this interview, Conrad Seemann, Online Marketing Manager at AutoScout24, reveals which SEO strategies the site implements to attract its users, the importance of backlinks, content and social media for the platform and what plans the online marketing team has for this year.