What should I write about next? Will it be relevant to my audience? And what's actually the best way to reach my readers? Find out here.
Creating content that remains relevant over a long time can help to increase search engine rankings. Here's our guide to developing evergreen content.
Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial
Creating interesting search engine optimized content can be a difficult task, and guidance through the process is frequently needed. This Textbroker cheat sheet on how to create quality content outlines …
Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.