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The 5 Steps to a Successful Content Strategy

For a content strategy to be successful, it has to be documented. Discover what it takes to create a successful content strategy, step-by-step, in this infographic.

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Emotional Personas for Successful Content Marketing

Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial

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