In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating content that’s unique and beneficial to readers, rather than using generic product descriptions.
From mixing up the type of company posts on social media to incorporating humor in new ways in your content marketing efforts, it’s important to keep content fresh and interesting. Take a closer look at three companies that have mastered content creation and how they did it.
Zac Johnson, an accomplished entrepreneur and well-known blogger who has been involved in nearly every facet of affiliate and online marketing, recently interviewed Textbroker CEO, Phillip Thune. Johnson inquired about the best content creation strategy, the future of Google and the success of Textbroker.
The most fundamental element of content marketing is establishing a positive connection with your viewers. And because it’s easier to learn through example how to implement this in your content strategy, rather than simply being told what actions to take, below are three examples of brands that have successfully secured an emotional and trusted relationship with their consumers.
The corporate blog can play a crucial role in any company communication. Even though a corporate blog can be a successful feature, this tool should not be used haphazardly, and it is important to have a clear strategy in place from the beginning. The following five questions will help with the design and planning of a corporate blog. Some possible methods and solutions will be offered, using the Projecter blog as an example.
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