This article is part 6 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the ranking and marketing potential of seasonal vs. evergreen content. In this installment, we examine the importance of proactively keeping content fresh even when it appears evergreen. If you haven’t read the previous installment in our series, you can click here to do so.
Congratulations! After lots of hard work, research and planning, you’ve created some exceptional content that you’re ready to distribute to your audience. Crafting content is the first step, but just as important is having the perfect publishing strategy in place. After all, you want as many people as possible to see the content you’ve created.
To be a player in the digital landscape, you need to have a content strategy. Whether you're an entrepreneur getting a small business up and running or you're a marketing professional with a huge corporation, your content strategy can dictate how you're found online, how you generate leads and whether you have a strong online presence. Clearly, content matters.
This article is part 5 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the lessons learned from our Facebook content marketing campaign. In this installment, we compare the success of our evergreen and non-evergreen content in order to determine which type is more effective for meeting our goals. If you haven’t read the previous installment in our series, you can click here to do so.
Companies that try to appeal to everyone often end up unsuccessful. A much better approach for businesses in all industries is to target a specific corner of the market. After all, there are over 7 billion people in the world. Connecting with just a portion of the population can make your business a huge success. As you're creating content, it is important to think about your target audience. One way to do that is by creating personas. Take a closer look at what a buyer persona is, how to create one for your business and how to develop content that appeals to this specific type of person.