This article is part 2 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we introduced our keyword and content strategy for ad cetera, inc., a client that sells promotional products for businesses. In this installment, we're going to lay out the specifics of our keyword strategy and divulge how we were able to achieve some initial rankings for important terms. If you haven't read part 1 of this series, you can click here to do so.
While you can no longer rank a site with keyword stuffing alone, keywords can help the search engines understand what your content — and thus your business — is about.
Textbroker helps tens of thousands of businesses with their written content, so how does our content perform? We thought it would be helpful to both us and our clients if we could answer that question. This blog is the first in a series where we will describe in detail how we tried to help one client, ad cetera, inc., an ecommerce company that sells promotional items like pens and mouse pads, use Textbroker content to achieve the two goals listed above.
Not all web content is equal. While some packs a hefty punch that makes it easy to create an impact on diverse audiences, other digital marketing materials are weak and lifeless. If you want your marketing strategies to feel robust, then you'll need to ditch your thin content for something a bit more substantial.
Want your digital outreach to thrive instead of floundering? If you'd prefer not to get caught dead in the water, the answer to staying on course might be simpler than you think: You simply need to engage in consistent content creation and deployment.