Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.
The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure it’s suitable for your audience and purpose.
In the first part of our series on the best content for your online shop, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public – and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog.
Last month, Textbroker flew Dan, our grand prize winner of the Textbroker Anniversary Sweepstakes, to Las Vegas to join us at Pubcon. While attending the premier social media and optimization conference, we were also able to learn more about the company Dan started as well as how beneficial Textbroker has been for his business.
It’s not a secret: Good content is what makes a website worth reading and thus successful. So the main goal of every author should be to write engaging content that’s useful to the reader. However, deciding the specifications for the content is the client's responsibility, and often it can be difficult to convey to an author exactly what you want. It’s not only a matter of choosing the right topic; you must also address your target group appropriately. In addition, the search engine's demands must still be met. Although Google is getting better at identifying content and its quality, even the best content can still have a lower ranking if it’s not optimized.
In this series, we look at the most important points a webmaster must consider and the impact they have in online marketing. We show you what to pay attention to at each individual contact point and consider essentials that the respective content must contain.
In Part 1, we begin with the most important types of external content.