With 10 million users per month across Europe, Autoscout24 is one of the largest Internet portals for cars. In this interview, Conrad Seemann, Online Marketing Manager at AutoScout24, reveals which SEO strategies the site implements to attract its users, the importance of backlinks, content and social media for the platform and what plans the online marketing team has for this year.
Anyone googling the term "Content Marketing" receives around 361 million search results, and we live in an era where any kind of content is just a click away. Films and TV Series can be watched with Netflix and Amazon, and everyone can listen to songs on Spotify or YouTube. Brands have no choice but to face up to this competition for consumer attention.
Except, what exactly does the consumer expect from a brand? How can we grab their attention? Answers to these questions are contained within the social media study "Wave 8 – The Language of Content," conducted by media and marketing agency Universal McCann (UM). The Wave study series first appeared in 2006 and is now the largest ongoing social media study in the world, containing data for 65 countries and representing nearly 1.3 billion active Internet users.
Have you ever searched for a needle in a haystack? You can imagine that it wouldn’t be very helpful if a person just said, “There's the haystack, and there's a needle in there.” A tip to try searching the bottom right corner would have been much more useful. And most helpful of all would be advice like, “Look beside the third straw from the left end.”
Keyword optimization is quite similar: The more precisely your own keywords are matched to a user's search terms, the easier it becomes for them to find your content. Because of this, you must know what your target audience is searching for, which makes keyword research a basic requirement.
We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.
To master content marketing, companies must address their target group with relevant content rather than generic sales messages. Serving as CEO of Textbroker, the leading provider of on-demand, unique written content, since 2010, Phillip Thune is a Web content expert and has summarized how to achieve success.