For a successful website, the development and maintenance of quality content is essential. An analysis of the content of your market rivals can help you to create appropriate content for your own customer needs. Prior to developing your own material, research can reveal which types of content are significant and will resonate with readers and which won’t.
Content marketing is a well-known practice that many companies implement. But, in practice, executing effective content marketing can sometimes be a major challenge. In honor of our 10th anniversary, we are addressing 10 of the most important content marketing topics, including questions clients often ask, problems that content marketing newcomers face and subjects that might even interest content marketing experts.
This Textbroker graphic gives an overview of what content was most popular for all 10 Textbroker platforms during the second quarter of 2015.
Currently a lot of hype is surrounding influencer marketing in the online industry. As the battle for the online user’s attention continues, it's now made easier with an increasing number of useful influencer marketing tools.
With 10 million users per month across Europe, Autoscout24 is one of the largest Internet portals for cars. In this interview, Conrad Seemann, Online Marketing Manager at AutoScout24, reveals which SEO strategies the site implements to attract its users, the importance of backlinks, content and social media for the platform and what plans the online marketing team has for this year.