Have you ever searched for a needle in a haystack? You can imagine that it wouldn’t be very helpful if a person just said, “There's the haystack, and there's a needle in there.” A tip to try searching the bottom right corner would have been much more useful. And most helpful of all would be advice like, “Look beside the third straw from the left end.”
Keyword optimization is quite similar: The more precisely your own keywords are matched to a user's search terms, the easier it becomes for them to find your content. Because of this, you must know what your target audience is searching for, which makes keyword research a basic requirement.
We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.
To master content marketing, companies must address their target group with relevant content rather than generic sales messages. Serving as CEO of Textbroker, the leading provider of on-demand, unique written content, since 2010, Phillip Thune is a Web content expert and has summarized how to achieve success.
In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating content that’s unique and beneficial to readers, rather than using generic product descriptions.
From mixing up the type of company posts on social media to incorporating humor in new ways in your content marketing efforts, it’s important to keep content fresh and interesting. Take a closer look at three companies that have mastered content creation and how they did it.
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