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Content Strategy

Learning Content Strategy from Top Brands

In our blog we regularly offer you tidbits of content marketing info to whet your appetites for your own campaigns. This time, we are presenting the strategy and the content of a small, medium and large-sized company. On top of that, we’ve included a quick bonus idea for each to take with you.

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5 Tips to Creating a Team

Can you still remember sports classes at school? Much like a well-known yeast spread, sports always seemed to be that subject you’d either love or hate. With the strange smell in the changing rooms, the freezing temperatures (and rain) of outdoor games and the sergeant-major of a teacher, sports also brought with it the horror of picking teams.


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Utilizing Social Media to Maintain Positive Word of Mouth

In all their astonishing variety, human societies have always run on the motor of gossip. Empires have risen and fallen on the strength of what some people thought and said about other people. Marketing-savvy businesses especially have always known to look to the strength of positive word of mouth for long-term success.

The Latest "In" Crowds

Facebook, Twitter, Google+, LinkedIn, Pinterest and a host of eager competitors provide the modern equivalent of the back-fence and country-club chatter that once largely defined business reputations. An entire generation has grown up with the phenomenon of electronic communications, and mobile devices have come in recent years to dominate the market. The zeitgeist of industrialized countries and much of the rest of the world has shifted strongly to Internet-based social networks, and deeply visual venues such as Pinterest, Instagram and industry leader YouTube have been grabbing a giant share of attention.

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Mobile Focused Content Marketing

Remember, content marketing is all about building relationships with consumers. Potential customers want content that answers their questions and meets their needs. To deliver what they’re looking for, you don’t just need top-quality content. You need to go where your customers are to publish that content.

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How to Create a Content Marketing Strategy

Content marketing is rapidly becoming one of the best methods for connecting with a wider audience. However, it is essential to have an actual strategy in place to help you achieve your specific goals. Companies that utilize online content marketing also need to be cognizant of the many algorithm rules that Google uses to assign a search engine ranking to each website. With this in mind, it is often best to outsource the creation of your content to experienced copywriters who know how to work with the system in order to receive optimal results.

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