Entrepreneurs have been starting their own businesses since the beginning of recorded time, and many of these small brick-and-mortar companies survived with little or no advertising because they were the only game in town. However, almost overnight, the Internet turned the business world upside down. Now, competition for products or services can come from anywhere on the globe. In order to survive, small businesses have to build brand recognition, and the best way to do that is by creating an effective online presence that drives traffic to their website.
Creating enough content to fill your various online business channels can be enormously challenging. But the process of repurposing makes that undertaking easier. When you repurpose an article, a slideshow, a video, or something else, you convert it into another form and perhaps a different medium.
All kinds of Internet pieces are ripe for adapting and reusing; below are just a few examples.
The purpose of content marketing is to drive traffic to a company’s website, and the effective use of social media provides an optimal platform for accomplishing this goal.
Social media can be a relatively inexpensive method of delivering a message to a large target audience. However, many companies attempt to do this in a haphazard way and are disappointed with the lack of results. A more successful approach is to slow down and take some time to prepare for this new endeavor.
In order to effectively analyze your results from content marketing, you will need to use a software program that provides a wide variety of information, such as the geographical location and the age range of each user, the amount of time for which a visitor remains on particular pages and the webpage that each guest has visited before reaching your website. The most efficacious program that provides this information is Google Analytics.
One of the stranger trends we’ve seen in the world of content marketing is a shift away from bigger businesses. Increasingly, small companies are marketing themselves well, and they’re reaping the rewards: increased sales and positive buzz. That doesn’t mean big-budget retailers are doomed, but it does mean the way to succeed is to think small. Whether you run a small store or a huge retail business, content marketing has to be part of your overall strategy.