Most websites that advertise financial services are pretty much the same: They offer contact information and shameless advertising of the services they have available. Although these aspects are certainly important, one element can make your financial services website much more appealing: high-quality, helpful articles about different aspects of the financial world. If you consider these three benefits, you will see why adding financial articles to your company’s website can help you succeed.
High-quality Content Will Set You Ahead of the Pack
We live in a world of media saturation, and traditional marketing techniques no longer work. Consumers are cautious and savvy, and they will only work with the companies they trust. A crucial part of earning that trust is proving your expertise in your field, and for that, you will need high-quality content.
More than 80% of mobile device users look up restaurants on their smartphones and tablets. In our previous post on local content marketing, we briefly touched on some statistics for mobile. With the increased importance of mobile content for small, local businesses, we thought the topic deserved a post of its own.
How can local businesses use content marketing to target and attract customers? This guest post from Sebastian Socha guides local businesses through the content marketing jungle.
A good content order description gives the writer all the information necessary to get you the right content on the first draft. Bad order descriptions often result in a revision request, perhaps even two or three. We’ll take a “bad” order and transform it into one that will quickly produce the type of content that we really need.