At far too many businesses, there is an invisible barrier between the sales team and the marketing team. Although sales and marketing can be distinct departments, their goals are often in alignment. Marketing is about getting more people to recognize, appreciate and gravitate toward a brand. Sales can only close deals if there are leads available.
The best content marketing strategy is one that is constantly evolving, changing and keeping up with trends. If you’re ready to spice up your content marketing strategy, adopt one or more of these 10 great tips.
Putting together a content marketing strategy for the coming year is a big job, but far too many businesses and organizations skip a critical step. You can’t truly put together the most effective plan possible for the new year unless you’ve analyzed what happened in the past.
If you’ve heard it once, you’ve heard it a thousand times: Content is king. That is absolutely true, and it will remain true in 2019 and beyond. Since you’re sure to need content in 2019, it helps to start planning ahead for what is to come.
These six tips can get you started and help your business make sales without driving off current or potential customers.