Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing – and vice versa.
Discover the top trends for content in 2018.
While it is unlikely that any company can achieve a 100% open rate for all of their emails, there are plenty of ways to boost your numbers. If you’re looking for ideas, here are 9 creative ways to overcome low email open rates.
Traditional word-of-mouth marketing techniques aren’t as effective as they once were and should not be relied upon as the only form of lead generation. Executed properly, targeted and informative content marketing can inspire readers and easily convert them into paying customers.
In part two of our sales and marketing feature, take a deep dive into exploring effective content marketing strategies from a sales perspective.