One of the stranger trends we’ve seen in the world of content marketing is a shift away from bigger businesses. Increasingly, small companies are marketing themselves well, and they’re reaping the rewards: increased sales and positive buzz. That doesn’t mean big-budget retailers are doomed, but it does mean the way to succeed is to think small. Whether you run a small store or a huge retail business, content marketing has to be part of your overall strategy.
Textbroker, a leading global provider of custom-made, unique content, today announced that Phillip Thune, CEO-Americas at Textbroker, will be speaking at the ClickZ New York 2014 conference on Wednesday, April 2nd at 12:00 pm. Textbroker is a proud sponsor of ClickZ, a global conference series designed by digital marketers, for digital marketers.
Outsourcing website content creation is a helpful practice for those in the sporting goods industry. When you’re able to post a steady and consistent stream of high-quality material, you’ll find yourself with an ever-increasing base of sports-obsessed customers.
As a corporate advertising professional, you might believe that you’re equipped to compose web content for your firm. After all, you boost companies’ reputations for a living; why wouldn’t you be able to boost your own? However, there are strong arguments in favor of outsourcing your content instead.
Whether your website helps users to find exceptional doctors in their area, offers reviews of medications by patients or describes new research about medical conditions, posting fresh content consistently can drive a large amount of traffic to each of your site’s pages.