Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.
In our blog we regularly offer you tidbits of content marketing info to whet your appetites for your own campaigns. This time, we are presenting the strategy and the content of a small, medium and large-sized company. On top of that, we’ve included a quick bonus idea for each to take with you.
Can you still remember sports classes at school? Much like a well-known yeast spread, sports always seemed to be that subject you’d either love or hate. With the strange smell in the changing rooms, the freezing temperatures (and rain) of outdoor games and the sergeant-major of a teacher, sports also brought with it the horror of picking teams.
In all their astonishing variety, human societies have always run on the motor of gossip. Empires have risen and fallen on the strength of what some people thought and said about other people. Marketing-savvy businesses especially have always known to look to the strength of positive word of mouth for long-term success.
The Latest "In" Crowds
Facebook, Twitter, Google+, LinkedIn, Pinterest and a host of eager competitors provide the modern equivalent of the back-fence and country-club chatter that once largely defined business reputations. An entire generation has grown up with the phenomenon of electronic communications, and mobile devices have come in recent years to dominate the market. The zeitgeist of industrialized countries and much of the rest of the world has shifted strongly to Internet-based social networks, and deeply visual venues such as Pinterest, Instagram and industry leader YouTube have been grabbing a giant share of attention.
Remember, content marketing is all about building relationships with consumers. Potential customers want content that answers their questions and meets their needs. To deliver what they’re looking for, you don’t just need top-quality content. You need to go where your customers are to publish that content.