Recently, Ian Lurie posted an article on how urban legends, lies and spin are more believable than the truth, which led to a discussion on why Mythbusters, a truth-telling show, is so popular. With negative SEO and nasty public relations tricks rising as real threats, what can content marketers and SEO pros learn from Mythbusters? Learn two ways to bust your content out of its rut and make it stick.
Simply copying, spinning or paraphrasing from content that is already published contributes to website failure. Here's how to avoid it.
If you’re the proprietor of the Mayberry malt shop, it’s easy to know your customers. However, what happens when you expand your business and create an online presence? How do you know why customers bounce from your landing pages or what they think of you when you can no longer ask them directly?
How do you ensure that your content is found in a sea of web pages by the right readers? Consistent and strategic content optimization helps push your message.
How has the Penguin update changed keyword research and use?