Last week, Matt from Keyword Eye discussed how to find and sort keywords. Now that you have them, how do you rank for them?
Step-by-step help on keyword research and quantification, with tools like Keyword Eye.
Google’s recent Venice update didn’t make big waves in the SEO press, but it might have a bombshell effect on search results. With this update, Google will apply location data to organic search results, not just place results.
Editorial calendars can help content managers, SEOs and businesses organize content and blog posts efficiently. An editorial calendar can be as flexible as you like, covering only themes for the month or going into specific titles and campaigns. A grand overview of all projects can avoid scheduling and resource conflicts, ensuring that each project gets the attention it deserves and syncing social media activities with other content marketing projects. They also double as a backup plan for emergencies. If a contributor is unavailable, it’s easy to re-assign a topic than come up with something last-minute.
There comes a point in every blog’s life when it achieves its initial purpose: giving a business or individual a way to present their brand, their ideas, and their “self” to the internet. Once this initial stage of creation has been achieved, the next step is to find fresh, new ways to approach the topics you care about. Your “baby” still needs some personal attention, but it needs so much more to truly stand on its own.