The internet has made it easier than ever to find services, products and businesses locally as well as globally. However, it is also harder than ever to judge whether a website or a business will deliver the desired results. That’s where customer reviews and testimonials come in. When potential customers can read reviews, they are more likely to trust a business. Keep reading to learn the importance of reviews and testimonials, how to gather five-star reviews and how to leverage those reviews for your business.
If you work in marketing, it can be tough to convince executives to put more money into the content marketing budget. Even if you’re calling the shots, it may be difficult to know where to allocate funds to ensure successful content marketing can happen. Increase your budget by learning where to spend money and how to explain the value of content marketing to anyone interested.
Clickbait can elicit strong reactions from people. On one hand, it’s a tried and true means of increasing page views and getting more readers, clicks and sales. On the other hand, clickbait gets a bad rap. Is there a legitimate way to use clickbait? Find out how to capitalize on the benefits of clickbait without letting down your audience.
This article is part 4 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we examined the effectiveness of building a niche blog as part of an SEO strategy. In this installment, we break down the results of our Facebook advertising campaign and outline the pros and cons as they relate to our own blog promotion efforts. If you haven't read the previous installment in our series, you can click here to do so.
Creating new and better content is always a great goal, but sometimes, you should be recycling content. Recycled content costs less to repurpose since you already have the articles or posts written and ready to go. The keys are to time it right, not bombarding people with repeat content day after day, and to update content as needed. Here are some of the top reasons you should be recycling content on your blog, your social media accounts and your website.