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Content Strategy

Effective content promotion

6 Effective Strategies for Content Promotion

Creating content is a key part of having a business website, a blog or any other online presence. While it is incredibly important to create meaningful, interesting content, it won’t be effective until people find and enjoy that content. There are a number of ways to promote content, but these six strategies stand out as some of the most successful ways to get more eyes on your content.

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Advantages of Guest Posting

The Many Advantages of Guest Posting

Every business with a blog has similar goals: engage readers, get more targeted traffic and build authority. You probably know that the best way to achieve these goals is to create high-quality content on topics that your audience cares about. It’s not always easy, however, to consistently create great blog posts yourself. One solution to this dilemma is to publish guest posts.

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Blogging for SEO

Just How Effective Are Niche Blogs for SEO?

This article is part 3 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we shared our keyword strategy and analyzed how our keyword usage impacted our search engine rankings in the first seven months of our campaign. In this installment, we examine our decision to focus on a hyper-targeted niche blog to achieve rapid SEO success within a competitive market. If you haven’t read the previous installment in our series, you can click here to do so.

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create a business blog

Transform Your Business Blog into a Marketing Asset

Far too many businesses have a wonderful website but don’t have a company blog. A blog is not just a fun option to add to your website; it should be a critical part of your content marketing strategy. Discover how a company blog can add value to your business, and then learn how to take the first steps toward a successful blog.

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Voice Search and SEO

What Does the Rise of Voice Search Mean for Content Marketing?

Voice search technology is becoming extremely commonplace. Thanks to the proliferation of products like Siri, Alexa, Echo and others, users are only a short vocal outburst away from search results. If you're a marketer, you'll need to adapt.

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