With 10 million users per month across Europe, Autoscout24 is one of the largest Internet portals for cars. In this interview, Conrad Seemann, Online Marketing Manager at AutoScout24, reveals which SEO strategies the site implements to attract its users, the importance of backlinks, content and social media for the platform and what plans the online marketing team has for this year.
The corporate blog can play a crucial role in any company communication. Even though a corporate blog can be a successful feature, this tool should not be used haphazardly, and it is important to have a clear strategy in place from the beginning. The following five questions will help with the design and planning of a corporate blog. Some possible methods and solutions will be offered, using the Projecter blog as an example.
It’s possible that your content marketing won’t be effective long-term the way it’s currently managed. Why? Because about 80 percent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article, you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.
Since its launch in 2006, the “media company specializing in the social age” (Jonah Peretti, founder of BuzzFeed) has experienced a rapid rise. BuzzFeed has reached more than 150 million visitors a month with its sensational articles and is now one of the most visited websites worldwide. Social networks, especially Facebook, supply the main traffic, but what is the story behind BuzzFeed’s success? And what in particular can companies learn from BuzzFeed for their own content marketing?
Native advertising is currently the subject of much discussion between network and media professionals. Can contemporary news sites afford to ignore this sales and readership source? Or should they hold back because sponsored content can mislead readers and violate the Press Code?
Just imagine you have cut your thumb chopping onions. Having applied first aid, you then search the Internet for ways to promote wound healing. You visit a trusted health site, and after some time, you discover a post that not only gives a good account of how the healing process works but also lists the available remedies. You're very pleased and want to rush to the pharmacy to buy this top recommendation from the article. Just as you are about to close your browser, you spot the words "sponsored post.” Checking more closely, you see the article was written by the editorial staff of the multinational corporation that manufactures the recommended ointment.
Are you happy that an expert has given you a valuable tip? Or has this post suddenly left a bad taste?
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