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Guest Post

Native Advertising: A Wolf In Sheep’s Clothing Or A New Path To Redemption?

Native advertising is currently the subject of much discussion between network and media professionals. Can contemporary news sites afford to ignore this sales and readership source? Or should they hold back because sponsored content can mislead readers and violate the Press Code?

Just imagine you have cut your thumb chopping onions. Having applied first aid, you then search the Internet for ways to promote wound healing. You visit a trusted health site, and after some time, you discover a post that not only gives a good account of how the healing process works but also lists the available remedies. You're very pleased and want to rush to the pharmacy to buy this top recommendation from the article. Just as you are about to close your browser, you spot the words "sponsored post.” Checking more closely, you see the article was written by the editorial staff of the multinational corporation that manufactures the recommended ointment.

Are you happy that an expert has given you a valuable tip? Or has this post suddenly left a bad taste?

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