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Content Audit Benefits

Benefits of a Content Audit

A content audit involves evaluating the performance of your website’s content, while assessing strengths and weaknesses. Using these results, you can find opportunities for growth and new target audiences.

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best keyword research tools

The 16 Best Keyword Research Tools

Keyword research is essential to earning a high search ranking for your website. However, doing successful keyword research is about more than just scanning Google and guessing what your audience is looking for. Check out these free and paid keyword research tools to improve your ranking game.

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Google Screen

How to Optimize for Featured Snippets

Featured snippets pose big opportunities for website traffic and prestige. Some marketing leaders and content managers think that landing one of these featured snippets is nearly impossible, but that’s not always the case. With the right optimization strategies, getting content into the featured snippet box doesn’t have to be tough.

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Seasonal vs Evergreen Content: Which Is More Effective for Online Marketing?

This article is part 5 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the lessons learned from our Facebook content marketing campaign. In this installment, we compare the success of our evergreen and non-evergreen content in order to determine which type is more effective for meeting our goals. If you haven't read the previous installment in our series, you can click here to do so.

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