A content audit involves evaluating the performance of your website’s content, while assessing strengths and weaknesses. Using these results, you can find opportunities for growth and new target audiences.
Keyword research is essential to earning a high search ranking for your website. However, doing successful keyword research is about more than just scanning Google and guessing what your audience is looking for. Check out these free and paid keyword research tools to improve your ranking game.
Featured snippets pose big opportunities for website traffic and prestige. Some marketing leaders and content managers think that landing one of these featured snippets is nearly impossible, but that’s not always the case. With the right optimization strategies, getting content into the featured snippet box doesn’t have to be tough.
With the big recent Google update that happened at the beginning of August, Google made a dramatic shift toward what they had been claiming for years. SEO the way it has been done in the past, focusing on key phrases, is mostly dead.
This article is part 5 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the lessons learned from our Facebook content marketing campaign. In this installment, we compare the success of our evergreen and non-evergreen content in order to determine which type is more effective for meeting our goals. If you haven't read the previous installment in our series, you can click here to do so.