Whether you’re a part-time blogger or an entrepreneur with a business website, understanding your data is vital. When you understand data, you can start to analyze it and improve your online presence. You can make your advertising dollars go further, boost traffic and convert more customers. Before any of that can happen, of course, you’ll need to get familiar with a few specific terms, what they mean and how they can be helpful to your business.
This article is part 2 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we introduced our keyword and content strategy for ad cetera, inc., a client that sells promotional products for businesses. In this installment, we’re going to lay out the specifics of our keyword strategy and divulge how we were able to achieve some initial rankings for important terms. If you haven’t read part 1 of this series, you can click here to do so.
While you can no longer rank a site with keyword stuffing alone, keywords can help the search engines understand what your content — and thus your business — is about.
Ever thought about custom search engine optimized product content? Or are you among those who simply copy the manufacturer's photos and information? This is common practice because it’s simple and quick. So why is this problematic? Because you are actually throwing away ranking and conversion potential. In the following article, we will explain why optimized product content is a worthwhile investment.
Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.