Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.
It’s not a secret: Good content is what makes a website worth reading and thus successful. So the main goal of every author should be to write engaging content that’s useful to the reader. However, deciding the specifications for the content is the client's responsibility, and often it can be difficult to convey to an author exactly what you want. It’s not only a matter of choosing the right topic; you must also address your target group appropriately. In addition, the search engine's demands must still be met. Although Google is getting better at identifying content and its quality, even the best content can still have a lower ranking if it’s not optimized.
In this series, we look at the most important points a webmaster must consider and the impact they have in online marketing. We show you what to pay attention to at each individual contact point and consider essentials that the respective content must contain.
In Part 1, we begin with the most important types of external content.
Have you ever searched for a needle in a haystack? You can imagine that it wouldn’t be very helpful if a person just said, “There's the haystack, and there's a needle in there.” A tip to try searching the bottom right corner would have been much more useful. And most helpful of all would be advice like, “Look beside the third straw from the left end.”
Keyword optimization is quite similar: The more precisely your own keywords are matched to a user's search terms, the easier it becomes for them to find your content. Because of this, you must know what your target audience is searching for, which makes keyword research a basic requirement.
In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating content that’s unique and beneficial to readers, rather than using generic product descriptions.