Don’t get spooked out by this week’s back-to-basics ideas, which include using a simple editorial calendar to plan out messaging and content, and strategically selecting SEO terms rather than jumping at obvious keywords, You’ll find out why links still matter, and how Ben Franklin would have approached the crazy world of SEO marketing.
How do you ensure that your content is found in a sea of web pages by the right readers? Consistent and strategic content optimization helps push your message.
How has the Penguin update changed keyword research and use?
You’ve got highly-searched, low-competition keywords and a clear content strategy to deploy them. What could go wrong? Check for these 4 content killers.
Last week, Matt from Keyword Eye discussed how to find and sort keywords. Now that you have them, how do you rank for them?