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Emotional Personas for Successful Content Marketing

Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial

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The Best Content for Your Online Shop – Part 3

Your customer has found his way into your shop, he trusts you, he finds what he is searching for, he is persuaded by your product description, places the product in the shopping cart and then he disappears. What went wrong here?

Your store content, your blog, or your product can still be good, but your text optimization shouldn't end once your customer has decided to make a purchase. Behind the product page lurk a number of hurdles and challenges that a shop owner must overcome in order to keep customers happy and welcome them back again in the future.

In the final part of our series on the best content for your online shop, we take a look at the content regarding your checkout process and your service-mails. We explain what should receive attention in order to convert your users into satisfied customers.

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Textbroker Content Map Q4/2015

What type of content is most popular in which region of the world? The Textbroker Content Map provides an overview of the preferred type, length and quality level of content for each country that Textbroker provides its services for the final quarter of 2015.

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10 Popular Content Marketing Buzzwords for 2016

Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.

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