Since its launch in 2006, the “media company specializing in the social age” (Jonah Peretti, founder of BuzzFeed) has experienced a rapid rise. BuzzFeed has reached more than 150 million visitors a month with its sensational articles and is now one of the most visited websites worldwide. Social networks, especially Facebook, supply the main traffic, but what is the story behind BuzzFeed’s success? And what in particular can companies learn from BuzzFeed for their own content marketing?
Many online brands endure a sad existence. They offer no online benefits, and content is their only route to online success.
Is Content Marketing just a fad? That’s a legitimate question because many Internet hypes arrive at full speed – only to disappear even faster. Just a glance through online marketing trends of the last 10 years shows some unpredictable ups and downs – a marketing Wall Street!
As a new year has just begun, many are beginning to budget and plan for their vacations throughout the year, but the big question people ask themselves is, where should I go? Where can I get plenty of sun? What resort is best for surfing? Which cities in the country are the most culturally interesting? Travelers can find credible answers to these questions in travel reports from tourists. With an effective travelogue, an author can take the readers "on vacation" and make them want more.
We want our clients to be happy with our service from registration to the acceptance of a finished text, and this is why we have consulted with our service team to find out what questions are most commonly posed by clients. In the following, we answer the top 10 most frequently asked questions to offer you some guidance and more transparency.
In 1858, Florence Nightingale took important raw facts and figures and transformed them into graphics, highlighting the health issues faced by the British soldiers in the latrines. Way back then, no one would have termed this data-driven journalism. But today, in the age of Big Data and Wikileaks, we’re actually confronted with this phenomenon on a daily basis, making Nightingale’s 19th century work ever-present.
Behind those facts and figures, there are some truly exciting stories just waiting to be uncovered. Renowned media houses, including The Guardian and The New York Times, have long since recognized this fact and have well-established teams designated especially for data-driven journalism. But what is it exactly that defines this form of journalism? And what does it mean for authors today?