In 1858, Florence Nightingale took important raw facts and figures and transformed them into graphics, highlighting the health issues faced by the British soldiers in the latrines. Way back then, no one would have termed this data-driven journalism. But today, in the age of Big Data and Wikileaks, we’re actually confronted with this phenomenon on a daily basis, making Nightingale’s 19th century work ever-present.
Behind those facts and figures, there are some truly exciting stories just waiting to be uncovered. Renowned media houses, including The Guardian and The New York Times, have long since recognized this fact and have well-established teams designated especially for data-driven journalism. But what is it exactly that defines this form of journalism? And what does it mean for authors today?
Smartphone, tablet, laptop and a desktop PC in your office – Today, this is far from an unusual array of gadgetry. Our daily interactions with the online world has led to a technological breeding ground for Internet-enabled devices, each of which offers its own individual screen display and resolution. This diversity has just added to the age-old challenge faced by website owners: namely, how to ensure their site’s layout and content gives their users exactly what they’re searching for. This is where ‘responsive content’ comes in.
Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.
Remember, content marketing is all about building relationships with consumers. Potential customers want content that answers their questions and meets their needs. To deliver what they’re looking for, you don’t just need top-quality content. You need to go where your customers are to publish that content.
You might think that it’s acceptable to post on your business website the product descriptions that your manufacturers or suppliers give you. The truth, however, is that you’ll almost surely boost your sales by describing every item on your site in a new and different way. In short, distinctive material is a key to successful content marketing.
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