Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing – and vice versa.
Discover the top trends for content in 2018.
Traditional word-of-mouth marketing techniques aren’t as effective as they once were and should not be relied upon as the only form of lead generation. Executed properly, targeted and informative content marketing can inspire readers and easily convert them into paying customers.
In part two of our sales and marketing feature, take a deep dive into exploring effective content marketing strategies from a sales perspective.
At far too many businesses, there is an invisible barrier between the sales team and the marketing team. Although sales and marketing can be distinct departments, their goals are often in alignment. Marketing is about getting more people to recognize, appreciate and gravitate toward a brand. Sales can only close deals if there are leads available.