A well-crafted lead magnet can be one of the most powerful weapons in your lead generation strategy. Exchanging an asset for a new lead is a smart way to grow an email list of individuals who are already interested in a product or service.
Influencer marketing occupies a secure spot in the marketing budgets of many a company. In this post, we’ll talk about the proper key performance indicators, or KPI, and look at why you need to determine their merit. We also differentiate between quantitative and qualitative statistics. Finally, we discuss where the boundaries lie and why it’s often difficult to not only track influencer marketing ROI but to also meaningfully evaluate an influencer marketing campaign.
Push notifications can be an incredibly effective way to stay connected with your audience. However, many users also find them to be annoying. Companies have to find the perfect balance between adding value to the lives of their users and overwhelming them with information or notifications. If you are ready to upgrade your push notifications strategy and develop more engaging push notifications content, then use this guide every step of the way.
Learn more about the benefits of personalized content and some of the top practices for your own content strategy.
Machine-generated content is an exciting development in the world of artificial intelligence. While automated content can be useful in certain contexts, right now, it still requires a lot of human oversight every step of the way. For that reason, traditional, human-written content still reigns supreme in most instances. However, automated distribution can be a way to introduce new technology into your content marketing strategy.