Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing – and vice versa.
Traditional word-of-mouth marketing techniques aren’t as effective as they once were and should not be relied upon as the only form of lead generation. Executed properly, targeted and informative content marketing can inspire readers and easily convert them into paying customers.
At far too many businesses, there is an invisible barrier between the sales team and the marketing team. Although sales and marketing can be distinct departments, their goals are often in alignment. Marketing is about getting more people to recognize, appreciate and gravitate toward a brand. Sales can only close deals if there are leads available.
Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.
Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.
Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.
Dear visitor, we use cookies to improve and facilitate your interaction with our websites and services, to better understand the usage of our websites and services, and to personalize our advertising efforts. You can find more information in our privacy policy. Instructions on how to deactivate cookies in your browser can be found here.
Loading...
