Volkswagen’s “Das Auto” slogan has acquired an entirely new connotation since VW's Dieselgate affair was uncovered. Once the news broke that the supposedly environmentally friendly VW Group had been manipulating software to simulate better emission-test results, a big scandal ensued with a huge loss of confidence among VW stakeholders.
The severe crisis at VW is not over yet, but it does seem to have died down a little. Meanwhile, it's interesting to see how hard the VW is trying to regain the confidence of their stakeholders through their content – so far with limited success.
Unfortunately, no company is immune to crises, whether through their own failings or as a result of misfortune. In such a situation, a good communication plan is a useful crisis-management tool.
Ever thought about custom search engine optimized product content? Or are you among those who simply copy the manufacturer's photos and information? This is common practice because it’s simple and quick. So why is this problematic? Because you are actually throwing away ranking and conversion potential. In the following article, we will explain why optimized product content is a worthwhile investment.
Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial
What type of content is most popular in which region of the world? The Textbroker Content Map provides an overview of the preferred type, length and quality level of content for each country that Textbroker provides its services for the final quarter of 2015.
Creating interesting search engine optimized content can be a difficult task, and guidance through the process is frequently needed. This Textbroker cheat sheet on how to create quality content outlines …
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