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Online Marketing

Epic Split: How You Can Encourage Users to Share

It’s a mystery: Standing between two semi-trucks, an ageing action-movie star performs a hair-raising stunt to the tune of Enya’s “Only Time” in the Volvo advertisement “Epic Split.” A musician produces a song about happiness, and people from around the world start dancing in front of a camera. A little boy is saved from a dog attack when his cat bravely comes to the rescue. In no time, social networks are abuzz: “Hey have you already seen this? That’s got to be a fake! Ooh, that’s so cute.”

Whether it’s a mini Darth Vader or Apple’s 300 percent battery, everyday articles, videos and pictures pop up on the Internet that enthral and move millions of people and spread across the world like wildfire. The rules that viral messages follow are unclear: It’s hard to predict whether content will become a raging success or simply flame out. However, the creator of viral content has several options to help him set a spark that will carry his content to all corners of the world.

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Data-driven Journalism: Making News out of Numbers

In 1858, Florence Nightingale took important raw facts and figures and transformed them into graphics, highlighting the health issues faced by the British soldiers in the latrines. Way back then, no one would have termed this data-driven journalism. But today, in the age of Big Data and Wikileaks, we’re actually confronted with this phenomenon on a daily basis, making Nightingale’s 19th century work ever-present.

Behind those facts and figures, there are some truly exciting stories just waiting to be uncovered. Renowned media houses, including The Guardian and The New York Times, have long since recognized this fact and have well-established teams designated especially for data-driven journalism. But what is it exactly that defines this form of journalism? And what does it mean for authors today?

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The 5 Biggest SEO Mistakes in E-commerce

E-commerce puts the spotlight very clearly on the marketing of a product. For customers to be assured they’ll receive their orders promptly, an online shop has to rely on a variety of its core processes working well together. One major contributing factor in ensuring a shop’s success as a channel for marketing is a sound investment in search engine optimization. This does not just mean working on the technical side of your on-page aesthetics – checking that your products and categories are well-structured and perfectly described, too, is an absolute must.

Being successful in the complicated field of SEO is really dependent on a number of factors. Luckily, we’re going to show you the biggest five mistakes you could make – as well as showing you how to avoid making them – if you’re looking to get your products ranked highly on those search results.

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How to Order a Press Release

Your company has big news to announce, and you need to know that you’ll be able to get the word out to journalists and reporters effectively. Additionally, you may have heard that press releases are a great source of backlinks for SEO, and now you’d like to see for yourself. Textbroker has thousands of authors who are ready and qualified to write your press release quickly and affordably. Keep reading to find out more.

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The Most Important Ranking Factors of 2014

Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.

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