To master content marketing, companies must address their target group with relevant content rather than generic sales messages. Serving as CEO of Textbroker, the leading provider of on-demand, unique written content, since 2010, Phillip Thune is a Web content expert and has summarized how to achieve success.
Whether it’s for finding content ideas or organizing content projects, did you know there are many useful tools that can help with your content marketing? They don’t have to be expensive, and we have selected seven convenient aids that can make life much easier for content managers and also improve work outcomes.
Good planning is half the battle, and that certainly applies to the regular publication of content. Only by continuously and purposefully supplying your readers, as well as Google, with quality content can you ensure that content marketing efforts are not simply wasted.
An editorial calendar helps maintain long-term strategic content planning and implementation for websites and social media, helping to secure content objectives. In companies where several people are involved in the publication of content, an editorial calendar provides an essential overview. But even when just one person is responsible for controlling content, it offers a documented guideline that also provides internal confirmation of the scheduled publication of content.
E-commerce puts the spotlight very clearly on the marketing of a product. For customers to be assured they’ll receive their orders promptly, an online shop has to rely on a variety of its core processes working well together. One major contributing factor in ensuring a shop’s success as a channel for marketing is a sound investment in search engine optimization. This does not just mean working on the technical side of your on-page aesthetics – checking that your products and categories are well-structured and perfectly described, too, is an absolute must.
Being successful in the complicated field of SEO is really dependent on a number of factors. Luckily, we’re going to show you the biggest five mistakes you could make – as well as showing you how to avoid making them – if you’re looking to get your products ranked highly on those search results.