Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.
In our blog we regularly offer you tidbits of content marketing info to whet your appetites for your own campaigns. This time, we are presenting the strategy and the content of a small, medium and large-sized company. On top of that, we’ve included a quick bonus idea for each to take with you.
Good product descriptions are enormously important for the success of an online shop. After all, in contrast to traditional brick-and-mortar shops, customers shopping online do not have the option of picking up the product in question to inspect themselves. In a classic offline business setting, in all likelihood there would be an attentive salesperson on hand to answer any questions and show off the product. For online shops, this task is performed by the product description, and just as a good salesperson is defined by a set of specific characteristics, a good product description must also fulfil certain criteria in order to win over customers.
A common mistake made by online shop owners is to simply use the official product description provided by the manufacturer, but as Google penalizes sites with copied content in its rankings, this runs the risk of lowering the site’s online visibility. What this also means, however, is that with unique and informative product descriptions, you not only provide a valuable service to existing customers, but you can also improve your Google PageRank, making your store easier for new customers to find.
Remember, content marketing is all about building relationships with consumers. Potential customers want content that answers their questions and meets their needs. To deliver what they’re looking for, you don’t just need top-quality content. You need to go where your customers are to publish that content.
Content marketing is rapidly becoming one of the best methods for connecting with a wider audience. However, it is essential to have an actual strategy in place to help you achieve your specific goals. Companies that utilize online content marketing also need to be cognizant of the many algorithm rules that Google uses to assign a search engine ranking to each website. With this in mind, it is often best to outsource the creation of your content to experienced copywriters who know how to work with the system in order to receive optimal results.