E-commerce puts the spotlight very clearly on the marketing of a product. For customers to be assured they’ll receive their orders promptly, an online shop has to rely on a variety of its core processes working well together. One major contributing factor in ensuring a shop’s success as a channel for marketing is a sound investment in search engine optimization. This does not just mean working on the technical side of your on-page aesthetics – checking that your products and categories are well-structured and perfectly described, too, is an absolute must.
Being successful in the complicated field of SEO is really dependent on a number of factors. Luckily, we’re going to show you the biggest five mistakes you could make – as well as showing you how to avoid making them – if you’re looking to get your products ranked highly on those search results.
Your company has big news to announce, and you need to know that you’ll be able to get the word out to journalists and reporters effectively. Additionally, you may have heard that press releases are a great source of backlinks for SEO, and now you’d like to see for yourself. Textbroker has thousands of authors who are ready and qualified to write your press release quickly and affordably. Keep reading to find out more.
Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.
In our blog we regularly offer you tidbits of content marketing info to whet your appetites for your own campaigns. This time, we are presenting the strategy and the content of a small, medium and large-sized company. On top of that, we’ve included a quick bonus idea for each to take with you.
Good product descriptions are enormously important for the success of an online shop. After all, in contrast to traditional brick-and-mortar shops, customers shopping online do not have the option of picking up the product in question to inspect themselves. In a classic offline business setting, in all likelihood there would be an attentive salesperson on hand to answer any questions and show off the product. For online shops, this task is performed by the product description, and just as a good salesperson is defined by a set of specific characteristics, a good product description must also fulfil certain criteria in order to win over customers.
A common mistake made by online shop owners is to simply use the official product description provided by the manufacturer, but as Google penalizes sites with copied content in its rankings, this runs the risk of lowering the site’s online visibility. What this also means, however, is that with unique and informative product descriptions, you not only provide a valuable service to existing customers, but you can also improve your Google PageRank, making your store easier for new customers to find.
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