Every time you write a blog post, update your Facebook page or send out a tweet, you are generating online content that will speak for the associated brand name. Most businesses now have websites, blogs and social media accounts because there are benefits to reaching their target markets in a more direct manner. For PR professionals, this shift towards online interaction demands a heavy reliance on content marketing.
When you have a retail eCommerce store online and you want to ensure it is successful, doing so is possible by understanding the importance of content marketing and how to go about getting your products out to your intended audience or demographic. Running a successful eCommerce blog or retail shop online requires the ability to gain insight into what your customers want while putting all available online resources to use.
Content, or web copy, is one of the most popular ecommerce marketing strategies, and for good reason. Content marketing has been around for over 100 years. It is a proven way to drive sales. The Internet offers a variety of platforms for ecommerce targeted content.
We recently blogged about using mobile for local businesses. Today, we’re interviewing one of my favorite Las Vegas businesses – Retro Bakery. The owner, Kari Haskell, has parlayed her gregarious nature into successful social media outreach, garnishing her press coverage and increasing her business. Here’s the inside scoop on the content side of this crazy bay-kah!
More than 80% of mobile device users look up restaurants on their smartphones and tablets. In our previous post on local content marketing, we briefly touched on some statistics for mobile. With the increased importance of mobile content for small, local businesses, we thought the topic deserved a post of its own.